
SCHNABBIT 2025 COLLECTION
SCHNABBIT 2025 COLLECTION
SCHNABBIT
SCHNABBIT revolves around the story of a rabbit with crocodile DNA, showing how embracing differences can lead to strength and uniqueness. The mix of soft and fierce shapes the brand’s identity, combining cute with bold and playful with edgy. The rabbit stands for individuality, rebellion, and the confidence to stand out. This idea drives SCHNABBIT’s designs, using bright colors, strong contrasts, and unique styles to turn clothing into a way to tell stories and express personality.






Turning Music into Fashion
I have always been drawn to the idea of traveling with music and feeling the world’s rhythm along the way. When I lived in Atlanta, I often spent time at Closette, a local boutique where friends and I shared our passion for music and fashion. This made me think——what if music could be seen, not just heard?
I wanted to bring that feeling of freedom and sound into my design. I created the program that turns melodies and rhythms into patterns, using them as prints for the collection. To capture the sense of movement and calm, I chose mudflats with large rocks as the backdrop to reflect the idea of wandering in open spaces. The models read books in this quiet, wild setting, adding a peaceful and poetic feeling to the scene ——almost like a story from another planet.


